RarePark Studios / HUMI design concept
HUMI — A little more human.
Identity / Packaging / Illustration / Concept study
The visual direction
Lilac, butter yellow and a cast of imperfect little people. A visual identity built around warmth, reassurance and the small joy of feeling understood.
About this study
A RarePark studio concept study. This artwork is not presented as a commissioned client campaign or evidence of commercial results.
For your brand
Use this study as a starting point for a conversation about your own visual direction. Your product references, audience, intended use and deliverables shape a separate project brief.
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