RarePark
Studios

Collection 02 / Visual design

A RarePark visual playground

Good design.
Bad at blending in.

Identity. Packaging. Graphic worlds.
A little order. A little good trouble.

Meet the personalities

Pick it up. Move it around. Make a little mess.Tap a print. Get to know its world.

07 studies / Many ways to be remembered

Seven worlds.
No template.

Every brand has a different pulse.
We give it a visual language.Open a name. See what makes it tick.

The personalitiesIdentity / Graphics / Packaging01—07
01HUMIBrand identity

A little more human.

A softer voice in a world that shouts.

Identity / Packaging / Illustration
RarePark / Visual design concept

Lilac, butter yellow and a cast of imperfect little people. A visual identity built around warmth, reassurance and the small joy of feeling understood.

02AURENTypography

Nothing ordinary.

When the type does all the talking.

Art direction / Typography
RarePark / Visual design concept

A sweeping oxblood serif meets a single golden gesture. Extreme scale and deliberate restraint make a luxury statement with very few ingredients.

03OFFGRIDCultural identity

Rules off. Volume up.

Made for the beautifully out of line.

Identity / Print / Art direction
RarePark / Visual design concept

Torn paper, photocopied textures and a flash of safety orange. A rough-edged identity that treats every surface like a place to make some noise.

04KŌMIPackaging & identity

A quieter kind of energy.

Less noise. More ritual.

Identity / Packaging / Pattern
RarePark / Visual design concept

Botanical geometry, deep matcha green and soft cream. A cohesive family of packaging and stationery that finds its rhythm in repetition.

05GOOD STUFFIllustrated campaign

Spread a little joy.

A classic with a very good attitude.

Typography / Illustration / Advertising
RarePark / Visual design concept

Bendy letterforms, dancing peanuts and a generous helping of orange. A vintage-inspired graphic world that makes the everyday feel exuberant.

06PEACH PLEASE!Illustration

A little extra fizz.

A personality you can almost taste.

Illustration / Typography / Campaign
RarePark / Visual design concept

A sunglasses-wearing peach, wavy type and pink lemonade energy. Cheerful shapes turn a simple drink into a whole sunny disposition.

07NOVAProduct graphics

Less noise. More life.

Clarity, with the volume turned up.

Advertising / Layout / Visual systems
RarePark / Visual design concept

Electric blue, precision diagrams and an unapologetically clear hierarchy. A graphic system that gives a technical product a confident visual voice.

Different voices. One point of view.Back to the playground

Your brand has a personality. Let it out.

A little less expected.
A lot more you.

Let's find your visual voice Keep exploring / Collection 01Objects. With feeling.
RarePark / Visual design
02 / 07

AUREN

Nothing ordinary.

Concept study / Arrow keys to explore / Esc to return

RarePark / Studio visual study

Start with your brand