Selection matters
37
Google Cloud / GWM Brasil
Possibility at scale.
Selection with intent.
Google Cloud reports that the production team for a GWM Brasil commercial generated 2,076 scenes and selected 37 for a 90-second film.
Our reading: a larger creative search space increases the importance of judgment. The number of generated options is not a quality score.
Read Google Cloud’s original case study Vendor case study of one production. GWM is not a RarePark client. These are not RarePark production figures or a promise of similar results.
