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RarePark Studios / AUREN design concept

AUREN — Nothing ordinary.

Art direction / Typography / Concept study

AUREN luxury typography design with oversized burgundy Nothing Ordinary lettering and a fine gold perfume illustration
Art direction / Typography / RarePark concept study

The visual direction

A sweeping oxblood serif meets a single golden gesture. Extreme scale and deliberate restraint make a luxury statement with very few ingredients.

About this study

A RarePark studio concept study. This artwork is not presented as a commissioned client campaign or evidence of commercial results.

For your brand

Use this study as a starting point for a conversation about your own visual direction. Your product references, audience, intended use and deliverables shape a separate project brief.

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RarePark / Studio visual study

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